14 years in the bicycle industry - you tend to learn a little bit about bikes. . . our experience combined with our staggeringly large inventory makes Waterfront Bike Shop West Michigan's bicycle sales and service headquarters. Need a new or used road bike or mountain bike? Looking for bike rentals? We've got you covered! Waterfront Bike carries Fuji's full line of bicycles as well as the ERB - Energy Response Racing and Schwiin bike lines as well.